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Why small local businesses must compete globally
Coming Soon…
The B words… and their competition.
Our standard of living is changing, especially with the advances in technology we’ve seen in just the past 8 years alone. We are witnessing the advanced age of the Internet platform and it is the reason we are seeing the amount of change so rapidly. The “store closing” signs appearing in front of many businesses … Read more
Internal vs External Brand
Why companies must have employees embrace the mission. If I were to ask an employee of an established business what the mission statement of the company is, would he or she be able to tell me without hesitation or error? If there is no mission statement, would he or she be able to tell me … Read more
Cultural brand and Lifestyle
The disaster in Japan is unprecedented. Videos showing the strength of the powerful 9.0 earthquake and tsunami has again given the world a glimpse into how quickly things can change in a matter of minutes. The March 11 earthquake is one of the most well-documented natural disasters in history. The videos have left me at a … Read more
Understanding Three Relationships
Social media is allowing us to better understand a consumer and brand relationship. Social media is continuing to create a unique opportunity for a company to interact with customers frequently and in real time, building brand awareness and developing relationships. Needless to say, a company can improve their services with the feedback from their customers. … Read more
iNNOVATION or iMITATION?
Innovation is a new method, idea, product, service, or process that is creative and the purpose serves to better and advance humanity, often in extraordinary ways. Innovation is the platform for most of the technological advancements we see today, which produces products that we are ultimately passionate about. Innovators seek to solve today’s problems so … Read more
A night when the consumer pays attention…
It’s official. Super Bowl XLV became the most-watched U.S. television program ever. A record 100.9 million tuned in. There is always much anticipated hype surrounding the ads. Most Super Bowl ads are creative and entertaining, causing a room to uproar in laughter. Some push boundaries for shock value. Nevertheless, they are memorable and spark easy … Read more
Black Letter Law and Simplicity
Black Letter Law A principle of law so notorious and entrenched that is commonly known and rarely disputed. Simplicity The quality or condition of being easy to understand or do, in contrast to something complicated. Is there a standard in design that is rarely disputed? That is commonly known and is the basis for the … Read more
Daniel Bedell. A photographer who gets it.
I met Daniel Bedell back when I was a student at Andrews University. A standout moment at Andrews was when the design and photography students collaborated on creating advertising campaigns. I am privileged to have been partnered with Daniel. One thing I noticed about Daniel was his attitude and perspective toward design and photography. He … Read more
